Overview
Easter Walk Long Beach ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and share information about you when you use our website and participate in our charity walk event.
By using our website, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We collect the following types of information:
- Usage Data: Information on how you access and use our website, including your IP address, browser type, device type, pages visited, time spent on pages, and interaction with page elements.
- Location Data: If you grant permission, we may collect your geographical location to help you navigate the Easter Walk route. This includes map interactions such as panning, zooming, and venue selections.
- Form Submissions: Information you provide when filling out forms on our website, including contact forms, volunteer sign-ups, and event registrations. We may track form interactions even if you don't complete the submission.
- Venue and Route Data: Information about which venues you view or select on our interactive map, time spent at each venue, and routes taken between venues.
- Cookies and Tracking Technologies: We use cookies and similar tracking technologies to track activity on our website and hold certain information.
How We Use Your Information
We use the information we collect to:
- Provide, maintain, and improve our website and services
- Understand how users interact with our website and interactive map
- Track venue popularity and engagement with event features
- Measure the effectiveness of our event
- Analyze user pathways and venue preferences
- Identify and resolve errors in our website functionality
- Communicate with you about the event and future events
- Ensure the security of our website and services
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier.
We use the following types of cookies:
- Essential Cookies: Necessary for the website to function and cannot be switched off in our systems. These cookies do not store any personally identifiable information.
- Analytics Cookies: Allow us to count visits and traffic sources so we can measure and improve the performance of our site. These cookies help us understand which pages are most popular, how visitors move around the site, and whether they encounter error messages.
- Functional Cookies: Enable enhanced functionality and personalization, such as remembering your preferences for the interactive map and donation options.
- Marketing Cookies: Used to track visitors across websites to enable us to display relevant and engaging content for individual users.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website. You can also opt-out of non-essential cookies via our cookie consent banner that appears when you first visit our site.
We provide two options in our cookie consent banner:
- Accept All: Allows all cookies to be used, including analytics and marketing cookies
- Essential Only: Only allows cookies that are necessary for the website to function
Your choice is stored in your browser and you can change your preference at any time by clearing your browser cookies.
Third-Party Services
We use the following third-party services to monitor and analyze the use of our website:
- Google Analytics: A web analytics service offered by Google that tracks and reports website traffic. We use Google Analytics 4 (GA4) to collect data about how users interact with our site, including page views, events, user journeys, and conversion tracking. Google uses the data collected to track and monitor the use of our website. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network. For more information on the privacy practices of Google, please visit Google Privacy & Terms.
- HubSpot: A CRM and marketing platform that helps us track interactions with our website and manage donor communications. We use HubSpot to track form submissions, event registrations, email interactions, and user engagement. HubSpot collects information when you interact with forms on our website, even if you don't complete the submission. For more information on the privacy practices of HubSpot, please visit HubSpot Privacy Policy.
- Mapbox: A location data platform that powers our interactive map features. We use Mapbox to provide venue locations, navigation, and route planning features. Mapbox may collect data about how you interact with the map, including your location (if permitted), map movements, and selected venues. For more information on the privacy practices of Mapbox, please visit Mapbox Privacy Policy.
Donations
All donations for Easter Walk Long Beach are processed directly through Support St. Mary/CARE Center at supportstmary.org/easterwalk2026. We do not collect, process, or store any donation or payment information on our website. When you click on donation links, you will be redirected to supportstmary.org where your donation will be handled securely by their system.
For questions about donations or tax receipts, please contact the CARE Center directly through supportstmary.org.
Specific Features and Data Collection
Our website includes several specialized features that collect data in specific ways:
Interactive Map
When you use our interactive map, we may collect:
- Your geographical location (if permission is granted)
- Venues you view or select
- Time spent viewing each venue
- Map interactions such as panning, zooming, and clicking
- Routes selected between venues
- Device information and screen resolution to optimize the map experience
Form Tracking
For forms on our website, we may collect:
- Form interaction history (which fields you interact with)
- Time spent on forms
- Whether forms were submitted or abandoned
- Form field values that you submit
Data Retention
We will retain your information for as long as needed to provide you with our services, comply with our legal obligations, resolve disputes, and enforce our policies.
Donation records are kept for accounting and tax purposes as required by law.
Your Choices and Rights
You have the right to:
- Opt-out of non-essential cookies via our cookie banner when you first visit the site
- Request access to your personal information
- Request correction of inaccurate information
- Request deletion of your information (subject to legal requirements)
- Object to processing of your information
- Request restriction of processing your information
- Request transfer of your information
- Withdraw location permissions at any time through your browser settings
To exercise these rights, please contact us.
Children's Privacy
Our services are not intended for use by children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with personal data, please contact us.
Changes to This Privacy Policy
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date.
You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.
Contact Us
If you have any questions about this Privacy Policy, please reach out:
Easter Walk Long Beach