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Frequently Asked Questions

29th Annual Hats & Heels Easter Walk Long Beach

What is the Easter Walk Long Beach?

The Easter Walk Long Beach is the most fabulous charity bar crawl hopping through downtown Long Beach, CA. Now in its 29th year, the “Hats & Heels” Easter Walk visits 8 venues with drag shows, entertainment, and prizes. 100% of proceeds support the CARE Center at Dignity Health St. Mary Medical Center, providing HIV/AIDS services since 1986. Learn more about Easter Walk's history.

When is Easter Walk 2026?

Easter Walk 2026 takes place on Sunday, April 5, 2026, from 1 PM to 9 PM. The Walk kicks off at Hamburger Mary's and ends with the Grand Finale at The Silver Fox. View the full route & schedule on the map.

What are the Easter Walk 2026 venues?

Easter Walk 2026 hops through 8 fabulous venues along Broadway in downtown Long Beach:

How much does it cost?

Easter Walk is free to attend — no ticket, no registration, just show up and hop along! Donations are made directly to the St. Mary Foundation at Dignity Health, bunny-earmarked for the CARE Center programs. In 2024, participants helped raise over $40,000, with lifetime fundraising exceeding $500,000. Every dollar goes straight to helping those living with HIV/AIDS. You can also donate online.

Do I need to register?

No registration is required — just show up! But if you sign up, you'll get event updates and can enable push notifications so you never miss a beat on Walk day.

What are the pre-party events?

The Easter Walk fun starts weeks before the big day! Pre-parties are held at various venues to get the community hyped and ready:

What should I wear to Easter Walk?

Honey, the theme is “Hats & Heels” — so put on your most fabulous Easter bonnet, your fiercest heels, and dress to impress! Costumes, creative hats, and festive outfits are not just encouraged, they're practically required. Prizes are awarded for the best looks, so don't you dare show up basic.

What is the CARE Center?

The CARE Center is a nationally recognized HIV/AIDS program based at Dignity Health St. Mary Medical Center in Long Beach. Operating since 1986, it currently serves over 1,500 men, women, and children living with HIV/AIDS, providing comprehensive medical, dental, and social services at one site. 100% of Easter Walk proceeds are bunny-earmarked for CARE Center programs — because this bunny only hops for a good cause.

How can I donate?

Hop over to any Easter Walk venue and grab a donation slip — sign your name and be fabulous, darling! You can also donate online in amounts of $25, $50, $100, or $250. At the event, look for WaveTouch tap-to-donate stations at every venue — just tap your phone and give. Every cent is bunny-earmarked for the CARE Center at St. Mary Medical Center. No middlemen, no overhead — just love.

What is WaveTouch Tap to Donate?

WaveTouch Tap to Donate is a contactless giving experience at every Easter Walk venue. Just tap your phone on a WaveTouch sticker or card to instantly open a donation page — no app needed. It's powered by NFC technology and makes giving as easy as a tap. Learn more about WaveTouch.

How do I get the Easter Walk app?

Easter Walk has a free web app you can install right on your home screen — no app store needed! Just visit the site and tap “Add to Home Screen.” Once installed, you can enable push notifications for real-time updates on Walk day, including venue changes and surprise announcements. Get install instructions.

How can I share Easter Walk?

Spread the word! Use the built-in share features on the Easter Walk site to send venue cards, event info, and pre-party details to friends on social media, text, or email. Visit the Spread the Word page for ready-made social posts, flyers, and more. Every share helps grow the Walk and raise more for the CARE Center.

How can I become a sponsor?

Easter Walk offers sponsorship opportunities at multiple levels — from venue sponsors to presenting sponsors. Sponsors get visibility across the Walk, on the website, and in printed materials. 100% of proceeds go to the CARE Center. Contact us about sponsorship.

Who organizes Easter Walk?

Easter Walk is produced by Jewels Productions. The event was founded in 1997 by Rick White (known as Sheeya Mann) and has been carried on by Long Beach drag diva Jewels along with dedicated volunteers from the Long Beach LGBTQ+ community. 29 years of fabulous, darling!

How can I get involved?

Easter Walk says hop this way! There are several ways to join the fun: volunteer at the event, become a sponsor, perform at one of the venues, or spread the word. Contact us and tell us how you want to help — we'll put those bunny ears to work.

Still have questions? We'd love to hear from you!

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